第二十三屆白金創(chuàng)意國際大賽獲獎(jiǎng)作品選登—A2.“吉利汽車—快樂來電”創(chuàng)意海報(bào)設(shè)計(jì)
白金創(chuàng)意國際大學(xué)生平面設(shè)計(jì)大賽由中國美術(shù)學(xué)院與浙江省美術(shù)家協(xié)會(huì)共同主辦，自2000年創(chuàng)辦至今，已成功舉辦23屆，始終致力于為新生代設(shè)計(jì)力量創(chuàng)造優(yōu)質(zhì)、多元、國際的交流平臺(tái)，年輕的準(zhǔn)設(shè)計(jì)師們也同樣以無比的熱情與無畏的精神投入到競(jìng)賽當(dāng)中，盡情釋放自己的激情與才華。第二十三屆白金創(chuàng)意國際大學(xué)生平面設(shè)計(jì)大賽，于2022年10月9日開啟征集至2023年2月6日24:00征集截止，自由主題競(jìng)賽單元?dú)v時(shí)66天，主題競(jìng)賽單元?dú)v時(shí)121天。
本屆白金創(chuàng)意大賽聚集14位海內(nèi)外知名設(shè)計(jì)師參與評(píng)選，先后開展了5輪的嚴(yán)格審核，完成了包含主題設(shè)計(jì)競(jìng)賽單元以及自由主題設(shè)計(jì)競(jìng)賽單元在內(nèi)，共計(jì)11項(xiàng)類別的評(píng)選工作。最終在眾多優(yōu)秀的投稿作品中選拔出476件獲獎(jiǎng)作品。
?>>主題競(jìng)賽單元——A2.“吉利汽車—快樂來電”創(chuàng)意海報(bào)設(shè)計(jì)共產(chǎn)生73件獲獎(jiǎng)作品。金獎(jiǎng)1名、銀獎(jiǎng)2名、銅獎(jiǎng)3名，優(yōu)秀獎(jiǎng)26名、入圍獎(jiǎng)41名。>>
吉利汽車——快樂抽屜
作者:陳睿洋、張宸赫｜導(dǎo)師:蔣建兵
院校:魯迅美術(shù)學(xué)院
Happiness Drawer
Designer:Chen Ruiyang/Zhang Chenhe
Adviser:Jiang Jianbing
School:LuXun Academy of Fine Arts
快樂是什么？每個(gè)人對(duì)于快樂的定義和憧憬都有所不同；夏日的泳池、冬天的雪鄉(xiāng)、揮汗如雨的球場(chǎng)、甜膩絲滑的蛋糕，都是快樂的實(shí)體。結(jié)合吉利品牌標(biāo)識(shí)造型，聯(lián)想到抽屜，我們都知道“哆啦A夢(mèng)”中大雄的書桌抽屜，打開就是時(shí)光機(jī)的入口，而打開吉利品牌的抽屜，就是無限的可能和無盡的快樂。作品分為靜態(tài)和動(dòng)態(tài)兩個(gè)版本，四個(gè)場(chǎng)景，并配有音樂音效。
觀看作品，也許你會(huì)問，畫里怎么沒有人，人在哪里呢？人在看呢！現(xiàn)在就去打開你的快樂吧！
Happiness could be defined differently,it depends on personal experience and preference;summer pool,winter snow,basketball court,delicious cakes,etc.,that’s what people call happiness.The logo of Geely could be imagined as drawers,if you are familiar with the comic“Doraemon”,you must remember Nobita’s desk drawer,pull it out and jump right in,you can travel through time and space;while when pulling out Geely’s“drawer”,you get infinite possibilities and happiness!
You might wonder,“Why are there no people in the poster?”People are watching!Jump right in and enjoy the happiness!
快樂來電！
作者:林潤蔚｜導(dǎo)師:錢磊
院校:廣州美術(shù)學(xué)院
Happy Energize！
Designer:Lin Runwei｜Adviser:Qian Lei
School:Guangzhou Academy of Fine Arts
作為千萬用戶美好生活的同行者，吉利汽車始終遵循“因快樂而偉大”的品牌價(jià)值主張，其中“快樂”是品牌價(jià)值的關(guān)鍵詞。海報(bào)作品靈感來源于吉利汽車CMA架構(gòu)的五大基因：安全、健康、智能、性能、節(jié)能，并將它們與“快樂”這一關(guān)鍵詞聯(lián)系起來，在吉利汽車品牌超級(jí)符號(hào)“盾牌標(biāo)”的基礎(chǔ)上設(shè)計(jì)出五個(gè)各具特色的卡通形象，并以它們?yōu)橹黧w設(shè)計(jì)出動(dòng)態(tài)海報(bào)，結(jié)合絢麗的顏色與多樣的造型肌理去演繹吉利汽車的品牌DNA。
As a peer of the good life of millions of users,Geely Automobile has always followed the brand value proposition of"Greatness through happiness",of which"happiness"is the keyword of the brand value.The poster is inspired by the five genes of Geely Automobile's CMA architecture:safety,health,intelligence,performance and energy saving,and connects them with the keyword"happiness".Five distinctive cartoon images were designed on the basis of Geely's brand super symbol"shield",and a dynamic poster was designed with them as the main body,combining brilliant colors and various shapes to interpret Geely's brand DNA.
因愛而匯聚
作者:詹文媚｜導(dǎo)師:劉時(shí)燕
院校:西安美術(shù)學(xué)院
Together with Love Geely
Designer:Zhan Wenmei｜Adviser:Liu Shiyan
School:Xi‘a(chǎn)n Academy of Fine Arts
吉利汽車主張“因快樂而偉大”，因?yàn)榧鞓罚谛聲r(shí)代追求使命而偉大。多輛吉利汽車匯聚燈光形成稱贊期待并且代表快樂的手勢(shì)，我們因?yàn)閻奂嚩鴧R聚在一起，因?yàn)榧鞓贰?/span>
Geely Auto advocates"being great because of happiness",being happy because of Geely,and being great in the pursuit of mission in the new era.Many Geely cars gather lights to form gestures of praise and expectation and represent happiness.We gather together because we love Geely cars and are happy because of Geely.
帶上好心情，向快樂出發(fā)
作者:顧寅雯、肖翔文
院校:南京藝術(shù)學(xué)院
Take a Good Mood，Set Out for Happiness
Designer:Gu Yinwen/Xiao Xiangwen
School:Nanjing University of the Arts
作品在吉利品牌價(jià)值“因快樂而偉大”的指導(dǎo)下，以動(dòng)態(tài)插圖的方法描繪圖景：在吉利汽車的陪伴下，用戶自由的對(duì)快樂人生肆意探索。通過對(duì)于日常生活的細(xì)節(jié)切片，以小見大，不管是從獨(dú)自一人的探尋曠野，再到二人的甜蜜世界，亦或是三口之家的快樂時(shí)光，吉利總是陪你活力出發(fā)，并護(hù)送你安全到家。四張插圖不僅僅描繪的是吉利陪伴用戶一天的行程，更寓以四季一生都有吉利相伴的期望。
Under the guidance of Geely brand value"Great because of happiness",the work depicts the picture with dynamic illustration method:in the company of Geely Automobile,users'exploration of happy life.Through the details of daily life,see the big from the small,no matter from exploring the wilderness alone,to the sweet world of two people,or the happy time of a family of three,Geely always accompany you to set out vigorously and escort you home safely.The four illustrations not only depict the journey of Geely accompanying users for one day,but also embody the expectation of Geely accompanying users throughout the four seasons and life.
作品詳見（復(fù)制以下鏈接進(jìn)瀏覽器查看）：
https://mp.weixin.qq.com/s/GmwV7hZFujeDENMUdwJb2w
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