"田野之間"-第六屆WZD2025紋藏國際紋樣設計大賽暨2025第十一屆東方設計獎專項賽道
五千年跫音，烙刻山河肌理
沃野如帛，經緯藏文明密碼
一方水土養(yǎng)一方性靈，半畝方塘映照古今
祠堂楹聯(lián)鎖族魂密碼，田埂童謠孕年輪
讓我們在阡陌間，尋找“土”味的美學基因
大賽背景Background of the competition
WZD紋藏國際紋樣設計大賽迄今為第六屆。首屆WZD以“紋明”為主題，第2屆WZD以“紅色紋樣”為主題，第3屆WZD以“紋的宇宙”為主題，第4屆WZD以“傳承文化基因·數(shù)字紋創(chuàng)未來”為主題，第5屆WZD以“中國·紋樣”為主題，五屆各收到了數(shù)十個國家的參賽者投送的數(shù)萬件紋樣及紋樣衍生作品，在國際國內評委團嚴格地評審中角逐出金銀銅全場大獎，佳作輩出。賽事和作品受到國內外社會和媒體的廣泛關注，取得了不菲的社會影響力，做到了讓中國紋樣“潮”起來和“走”出去。
The WZD International Pattern Design Competition is now the sixth.The theme of the first WZD is"grain",the theme of the second WZD is"Red pattern",the theme of the third WZD is"the universe of grain",the theme of the fourth WZD is"Inheriting cultural genes·Digital grain creates the future",and the theme of the fifth WZD is"China·Pattern".Each of the five sessions received tens of thousands of patterns and derivative works from dozens of countries,which competed for gold,silver and bronze awards in the strict evaluation of international and domestic judges,and many excellent works came out.The competition and works have been widely concerned by the society and media at home and abroad,and have achieved a lot of social influence,so that the Chinese pattern"tide"up and"go"out.
第十一屆東方設計獎·全國高校創(chuàng)新設計大賽（東方設計獎，ODA）由中國國際貿易促進委員會商業(yè)行業(yè)委員會指導，國家工業(yè)設計研究院（生態(tài)設計領域）、湖北省文化創(chuàng)意產業(yè)協(xié)會聯(lián)合主辦。東方設計獎旨在呈現(xiàn)新時代背景下我國創(chuàng)新設計等交叉學科多元融合的教學現(xiàn)狀和實踐成果，為全國“設計+N”的多學科交叉創(chuàng)新設計領域的高校師生、行業(yè)先鋒搭建展示創(chuàng)新創(chuàng)意設計才華的國際化交流學習平臺。東方設計獎·全國高校創(chuàng)新設計大賽是全國普通高校大學生藝術類競賽指數(shù)賽事、全國普通高校大學生競賽排行榜觀察賽。
The 11th National University Innovative Design Competition(ODA)was guided by the Business Industry Committee of the China Council for the Promotion of International Trade,and co-sponsored by the National Institute of Industrial Design(in the field of Ecological Design)and Hubei Cultural and Creative Industry Association.The Oriental Design Award aims to present the teaching status and practical achievements of multi-disciplinary integration of innovative design in China under the background of the new era,and to build an international exchange and learning platform for teachers,students and industry pioneers in the field of"Design+N"interdisciplinary innovative design in China to display innovative and creative design talents.Eastern Design Award·National College Innovative Design Competition is the national college students art competition index competition,the national college students competition ranking observation competition.
本屆大賽聯(lián)合東方設計獎·全國高校創(chuàng)新設計大賽、湖南省設計藝術家協(xié)會主辦，作為東方設計獎專項賽道面向國內外公開征集，同時，組委會也將所征集的優(yōu)秀作品推介至第二屆鄉(xiāng)村振興大賽參與評選。大賽秉承“紋化自信”的理念，將中國與世界精神、中國與世界文化、中國與世界生活方式、中國與世界設計融合一起，成為具有歷史傳承和時代精神的紋樣傳承者、創(chuàng)造者和傳播者。
This competition is jointly organized by the Eastern Design Award,the National University Innovation Design Competition and Hunan Design Artists Association,and is open to collection at home and abroad as a special track of the Eastern Design Award.At the same time,the organizing committee will also introduce the outstanding works collected to the second Rural Revitalization Competition for selection.Adhering to the concept of"pattern self-confidence",the competition will integrate the spirit of China and the world,the culture of China and the world,the lifestyle of China and the world,and the design of China and the world,and become a pattern inheritor,creator and disseminator with historical inheritance and the spirit of The Times.
主辦單位organizer
東方設計獎全國高校創(chuàng)新設計大賽組委會
湖南省設計藝術家協(xié)會
紋藏國際紋樣大賽組委會
媒體支持Communication Support
湖南設計藝術家協(xié)會|《湖南包裝》雜志|新湖南客戶端湘設計|古田路9號|圖個進步|凃志初_設計自媒體|椒鹽與劉立偉設計|設計感知|奉天設計師沙龍FDS|湖南平面設計師聯(lián)盟
“田野之間”Between Fields
中華五千年的足跡遍布神州大地，每一寸土地都承載著深厚的歷史與文化。作為中國傳統(tǒng)文化的重要組成部分，鄉(xiāng)間文化深深植根于鄉(xiāng)民的生產生活實踐中，涵蓋了通過多種形式展現(xiàn)其魅力，包括但不限于民間藝術、傳統(tǒng)節(jié)慶、民俗活動等多個方面。它不僅反映了鄉(xiāng)民的生活方式和價值觀念，也增強了社區(qū)的凝聚力，還是他們精神寄托和文化認同的重要源泉。鄉(xiāng)間文化以其獨特的魅力和深厚的底蘊，為鄉(xiāng)村社會帶來了穩(wěn)定和諧的氛圍，同時也為鄉(xiāng)村旅游和文化產業(yè)的發(fā)展提供了豐富的資源。
China's five thousand years of footprints spread across the land of the motherland,every inch of land carries a profound history and culture.As an important part of traditional Chinese culture,rural culture is deeply rooted in the production and living practice of villagers,covering its charm through various forms,including but not limited to folk art,traditional festivals,folk activities and other aspects.It not only reflects the life style and values of the villagers,but also enhances the cohesion of the community,and is an important source of their spiritual sustenance and cultural identity.With its unique charm and profound heritage,rural culture brings a stable and harmonious atmosphere to the rural society,and also provides rich resources for the development of rural tourism and cultural industry.
本次WZD2025紋藏國際紋樣設計大賽以“田野之間”為主題，以鄉(xiāng)村鄉(xiāng)間紋樣為方向，旨在呈現(xiàn)不同地區(qū)的民間紋樣魅力，成為推動鄉(xiāng)間文化繁榮，鄉(xiāng)村振興的橋梁，讓全球觀眾得以領悟到中華民族多元融合而又渾然一體的精神風貌與哲學思考，彰顯出一個古老文明歷久彌新的迷人光彩與無限活力。
With the theme of"Between fields"and the direction of rural and rural patterns,this WZD2025 Tibet International Pattern Design Competition aims to present the charm of folk patterns in different regions,become a bridge to promote the prosperity of rural culture and the revitalization of rural areas,and enable global audiences to understand the diversified and integrated spiritual style and philosophical thinking of the Chinese nation.It shows the charming splendor and infinite vitality of an ancient civilization.
大賽啟動：02月24日
線上報名：2025年02月24日~06月30日
校賽評審：2025年6月校賽評審；
省賽評審：2025年7月省賽評審；
國賽評審：2025年8月國賽評審；
獲獎發(fā)布：2025年9月獲獎信息發(fā)布、頒獎；
相關活動：2025年10月-12月論壇、巡講、巡展等活動（另行推文通知）。
Competition start:February 24th；Online registration:February 24,2025-June 30,2025；School competition review:June 2025 school competition review;Provincial competition review:July 2025 provincial competition review;National competition review:National competition review in August 2025;Award announcement:Release of award information and award in September 2025;Related activities:October-December 2025 forum,tour,exhibition and other activities.
征稿對象Submissions
凡全球各地的設計師、設計機構、高等院校設計專業(yè)師生以及相關設計實踐的人士均可投稿參評。
Designers,design institutions,teachers and students of design majors in universities and relevant design practitioners from all over the world are invited to submit and participate in the evaluation.
特邀對象Invited
特邀國內外100位活躍在設計領域的一線設計師參與比賽，特邀設計師作品參與獎項評選。（組委會擬定名單）
Specially invited 100 designers active in the field of design at home and abroad to participate in the competition,and specially invited designer works to participate in the award selection.(List prepared by the Organizing committee)
1.主題紋樣設計+產品組別以紋樣為基礎的圖案設計，以及紋樣的應用，包括但不限于：文創(chuàng)產品、服裝、飾品時尚設計、紡織物、床上用品等。（1）須提交靜態(tài)作品（完整設計方案，包括手繪圖、制作過程圖、成品效果圖、三視圖；單幅圖片須A3幅面、300dpi、JPG/GIF、RGB或CMYK；單張不超過10MB）；（2）須提交展板海報（海報模板在系統(tǒng)中下載，不少于5個作品畫面進行排版至統(tǒng)一模板中。A3大小、豎式、300dpi、JPG、RGB或CMYK；單張不超過10MB。如作品獲獎，海報將用于該作品的宣傳展覽）；
1.Theme pattern design+product group：Pattern-based pattern design,as well as the application of patterns,including but not limited to:cultural and creative products,clothing,jewelry fashion design,textiles,bedding,etc.
(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
2.主題紋樣設計+工藝美術組別以紋樣為基礎的圖案設計，以及紋樣的應用，包括但不限于：金屬、玻璃、木、竹、陶瓷、纖維等各類工藝創(chuàng)作的裝置藝術、擺件、實用器等。（1）須提交靜態(tài)作品（完整設計方案，包括手繪圖、制作過程圖、成品效果圖、三視圖；單幅圖片須A3幅面、300dpi、JPG/GIF、RGB或CMYK；單張不超過10MB）；（2）須提交展板海報（海報模板在系統(tǒng)中下載，不少于5個作品畫面進行排版至統(tǒng)一模板中。A3大小、豎式、300dpi、JPG、RGB或CMYK；單張不超過10MB。如作品獲獎，海報將用于該作品的宣傳展覽）；
2.Theme Pattern design+Arts and Crafts category：Pattern-based pattern design,as well as the application of patterns,including but not limited to:metal,glass,wood,bamboo,ceramic,fiber and other types of craft creation of installation art,decoration,utility,etc.
(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
3.主題紋樣設計+平面組別以紋樣為基礎的圖案設計，以及紋樣的應用，包括但不限于：海報、插畫、折頁、裝幀、字體、網頁、電子界面、動態(tài)信息等。（1）須提交靜態(tài)作品（完整設計方案，包括手繪圖、制作過程圖、成品效果圖、三視圖；單幅圖片須A3幅面、300dpi、JPG/GIF、RGB或CMYK；單張不超過10MB）；（2）須提交展板海報（海報模板在系統(tǒng)中下載，不少于5個作品畫面進行排版至統(tǒng)一模板中。A3大小、豎式、300dpi、JPG、RGB或CMYK；單張不超過10MB。如作品獲獎，海報將用于該作品的宣傳展覽）；
3.Theme pattern design+graphic group：Pattern-based pattern design,and the application of patterns,including but not limited to:posters,illustrations,folding,binding,fonts,web pages,electronic interfaces,dynamic information,etc.
(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
4.主題紋樣設計+空間環(huán)境組別以紋樣為基礎的圖案設計，以及紋樣的應用，包括但不限于：室內、建筑、景觀、導視、公共藝術等。（1）須提交靜態(tài)作品（完整設計方案，包括手繪圖、制作過程圖、成品效果圖、三視圖；單幅圖片須A3幅面、300dpi、JPG/GIF、RGB或CMYK；單張不超過10MB）；（2）須提交展板海報（海報模板在系統(tǒng)中下載，不少于5個作品畫面進行排版至統(tǒng)一模板中。A3大小、豎式、300dpi、JPG、RGB或CMYK；單張不超過10MB。如作品獲獎，海報將用于該作品的宣傳展覽）；
4.Theme pattern design+space environment group：Pattern-based pattern design,and the application of patterns,including but not limited to:interior,architecture,landscape,guidance,public art,etc.
(1)Static works must be submitted(complete design plan,including hand-drawn drawing,production process drawing,finished product effect drawing,three views;Single image must be A3 format,300dpi,JPG,RGB or CMYK);
(2)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 work images are typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK.If the work wins the prize,the poster will be used for the publicity exhibition of the work);
5.主題紋樣設計+數(shù)字藝術組別以紋樣為基礎的圖案設計，以及紋樣的應用，包括但不限于：視聽、交互、短視頻、原創(chuàng)二維或三維動畫等。（1）須提交動態(tài)作品（通用視頻格式，標清和高清不限，視頻編碼H.264、格式MP4，分辨率不低于1280*720，時間長度控制在5分鐘以內，視頻文件不超過500MB，節(jié)奏流暢不卡頓）；（2）交互及網頁作品需將運行文件壓縮打包上傳；（3）須提交展板海報（海報模板在系統(tǒng)中下載，并截取不少于5個作品畫面進行排版至統(tǒng)一模板中。A3大小、豎式、300dpi、JPG、RGB或CMYK，如作品獲獎，海報將用于該作品的宣傳展覽）。
注：以上類別有交集的作品，可任選其一歸類。
5.Theme Pattern Design+Digital Art category：Pattern-based pattern design,and the application of patterns,including but not limited to:audio-visual,interactive,short video,original 2D or 3D animation.
(1)Static works must be submitted(key frame screenshots of dynamic works,single picture must be A3 size,300dpi,JPG,RGB or CMYK);
(2)Dynamic works must be submitted(universal video format,standard definition and HD,video encoding H.264,format MP4,resolution no less than 1280*720,time length controlled within 5 minutes,video file no more than 500mb,smooth rhythm without delay);
(3)The poster of the exhibition board must be submitted(the poster template is downloaded in the system,and no less than 5 images of the work are captured and typeset into the unified template.A3 size,vertical,300dpi,JPG,RGB or CMYK,if the work wins,the poster will be used for the promotional exhibition of the work).
Note:If the above categories overlap,you can choose one of them to be classified.
1.原創(chuàng)、合法
投稿作品須為作者原創(chuàng)，并為獨立著作權，不得侵犯第三方著作權、商標等相關權利。作品必須積極向上，不得詆毀他人、詆毀社會、詆毀國家、詆毀宗教信仰、破壞民族團結，必須符合相關法律規(guī)定；不可以AI人工智能生成作品提交。參賽者作品如有上述內容（或傾向嫌疑），取消參評資格，如因此產生不良社會后果，自行承擔法律責任，并賠償賽事相關損失。
1.Original and legal：The submitted works must be original and independent,and shall not infringe the copyright,trademark and other related rights of a third party.The works must be positive and must not denigrate others,the society,the country,religious beliefs or ethnic unity,and must comply with relevant laws and regulations;It is not possible for AI to generate works for submission.Participants whose works contain the above content(or tend to be suspected)will be disqualified from participating in the evaluation,and if there are adverse social consequences,they shall bear legal responsibilities and compensate for the losses related to the event.
2.本屆大賽一律采用在線交件方式
大賽指定投稿官網：www.oda.org.cn
2.Online submission will be adopted in this competition：The official website for submitting entries:www.oda.org.cn
3.登入官網，點擊對應身份報名，依據(jù)提示完成報名、交件。
3.Log in to the official website,click on the corresponding identity to register,and complete the registration and submission according to the prompts.
（↑點擊查看作品上傳及提交流程示范↑）
Click to see the work upload and submission process demonstration
?。?）參賽報名
前往“東方設計獎·全國高校創(chuàng)新設計大賽”大賽官網首頁，在右側浮窗中選擇相應身份進入【登錄/注冊】，填寫個人信息。（須實名注冊，不得使用化名。獲獎后，將按系統(tǒng)上傳的信息制作獲獎證書。作品提交后，不得修改作者、指導老師等信息，請?zhí)峤磺白屑毢藢π畔?。?br /> (1)Registration：Go to the homepage of the official website of"Oriental Design Award·National University Innovation Design Competition",select the corresponding identity in the right floating window to enter[Login/registration],and fill in your personal information.(Real name registration is required,pseudonyms are not allowed.After winning,the award certificate will be made according to the information uploaded by the system.After the submission of the work,the author,instructor and other information must not be modified,please check the information carefully before submission.)
?。?）提交作品
進入【作品管理頁面】，點擊【作品上傳】，填寫參賽者信息后，提交投稿作品（按組別規(guī)劃要求提交）。
(2)Submit the work：Go to the"Works Management page",click"Works Upload",fill in the information of the participants,and submit the submitted works(according to the planning requirements of the group).
?。?）提交作品電子稿
投稿作品一律提交電子稿件，文件規(guī)格為：JPG/GIF、RGB或CMYK色彩模式，內置圖片精度不低于300dpi；單張不超過10MB，JPG的尺寸為A3cm幅面。
(3)Submit the electronic version of the work：All submitted works shall be electronic manuscripts,the file size shall be JPG/GIF,RGB or CMYK color mode,and the built-in image accuracy shall not be less than 300dpi;The sheet does not exceed 10MB,and the JPG size is A3cm in format.
（4）作品文件命名
作品文件名須為：組別+作品題目。如：產品組別+《荷塘月色》系列。
(4)Naming of work files：The file name must be:Group+title of the work.Such as:Product group+"Lotus Pond Moonlight"series.
?。?）數(shù)量
每位參賽者的參賽作品數(shù)量不限。每一件（套）作品的作者數(shù)量限定：靜態(tài)創(chuàng)作不得超過3人，指導教師不超過2人；動態(tài)創(chuàng)作不超過5人，指導教師不超過2人。
(5)Quantity:There is no limit to the number of entries for each participant.The number of authors for each work(set)is limited:no more than 3 static creators,no more than 2 instructors;No more than 5 dynamic creators and no more than 2 instructors.
?。?）費用本次比賽均為免費。
(6)Fees This competition is free of charge.
1.WZD賽道獎項設置Award
按照征集總量設置獎項比例如下：
?。?）等級大獎：
金紋藏獎（1%）
銀紋藏獎2名（3%）
銅紋藏獎3名（5%）
（2）優(yōu)秀指導教師獎：若干
?。ㄗ裱瓥|方設計獎該獎項設置規(guī)則）
According to the total number of awards set as follows:
(1)Grade Awards:Gold Collection Award(1%)，Silver Collection Award 2 winners(3%)，Bronze Collection Award 3 winners(5%)
(2)Excellent Instructor Award:several
2、評審標準Review
?。?）主題創(chuàng)意與原創(chuàng)性
?。?）文化表現(xiàn)力
?。?）視覺吸引力
?。?）實用性與適應性
(1)Theme creativity and originality
(2)Cultural expression
(3)Visual appeal
(4)Practicality and adaptability
3.獎項榮譽Honors
?。?）本屆大獎的獲獎作者將擇優(yōu)推薦在紋藏及各大專業(yè)媒體做專題訪談或專題報道，最大限度宣傳展示其設計成就。所有金銀銅紋藏大獎作品將入編“紋藏藝術紋樣庫”，并頒發(fā)《入庫資格證書》。參賽視為同意本條款，條款細則請瀏覽“參賽承諾函”。
?。?）優(yōu)選參賽作品編入《2025第十一屆東方設計獎全國高校創(chuàng)新設計大賽暨WZD2025紋藏國際紋樣設計專項賽作品集》
?。?）金、銀、銅紋藏獎頒發(fā)的“2025第十一屆東方設計獎全國高校創(chuàng)新設計大賽”和“WZD2025紋藏國際紋樣設計大賽”雙證書。
（4）獲得優(yōu)秀指導教師獎的老師可獲得證書。
(1)The winning authors of this award will be recommended to do special interviews or special reports in Zang and major professional media to publicize and display their design achievements to the maximum extent.All the gold,silver and bronze award works will be compiled into the"Art Pattern Library of the Collection"and issued with the"Qualification Certificate for storage".Participation is deemed to agree to these Terms and conditions.Please refer to the"Commitment Letter"for details.
(2)The selected works shall be included in the"Collection of Works of the 11th Eastern Design Award 2025 National University Innovation Design Competition and WZD2025 International Pattern Design Competition".
(3)Electronic certificate of gold,silver and Bronze collection award.
(4)The teacher who wins the Excellent Instructor award can get a certificate.
1、本次征集不收取任何費用；
2、參賽者應全面了解本次大賽規(guī)則。凡提交參賽作品者，視同已全面了解并接受大賽規(guī)則，自愿受其約束。
3、所投作品須是原創(chuàng)，不得有侵犯第三方知識產權及其他權利的行為，作品內容所涉及的版權問題由投稿者本人負責；
4、所投作品中使用的文字、圖形、圖像要遵守中華人民共和國法律；不得出現(xiàn)侮辱性、種族、地域歧視等視覺元素；
5、所投作品著作權歸作者所有，本次大賽主辦方享有對其進行推廣、宣傳使用、公開展覽和出版發(fā)行等權利，并可提供給相關單位、組織機構、團體使用；優(yōu)先商業(yè)合作授權；
6、主辦方對本活動保留最終解釋權。
1,this collection does not charge any fees;2.Participants should fully understand the competition rules.Anyone who submits an entry shall be deemed to have fully understood and accepted the competition rules and be voluntarily bound by them.3.The submitted works must be original and shall not infringe the intellectual property rights and other rights of a third party.The copyright issues involved in the content of the works shall be the responsibility of the contributors themselves;4.The text,graphics and images used in the submitted works shall comply with the laws of the People's Republic of China;Visual elements such as insulting,racial and regional discrimination shall not appear;5.The copyright of the submitted works belongs to the author,and the organizer of this competition has the right to promote,publicize,display,publish and distribute the works,and can provide them to relevant units,organizations and groups for use;Priority business cooperation authorization;6.The organizer reserves the right of final interpretation of this activity.
賽事咨詢consult
東方設計獎客服微信（劉老師）：DFSJJ123
紋藏客服微信（小藏）：wenzang2021
(工作時間周一至周五9:00-17:00)
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